I’m absolutely chuffed about what I do—honestly, the passion’s real. It’s what pushes me to smash some ridiculous goals. By qualification, I’m a Graphic Designer, which basically means I can design a few things, develop a couple more, and make stuff ‘look pretty.’ Or at least that’s what people who think this job is all about picking colours and fonts reckon. But hey, I’m also a lifelong learner, a wannabe teacher, and an expert at burning the midnight oil. Hard work? Pfft, it’s practically my hobby.
Work experience
Freelancer · Full-time · April 2023 – Current
I delivered creative design solutions for top brands like L’Oréal, Harith, and Tiger Brands, as well as small businesses and start-ups, ensuring consistent and visually appealing results. I managed the entire design process, from initial concepts to final execution, including branding, print, digital assets, and packaging. By closely collaborating with clients, I adapted designs to suit different brand identities, maintained quality across multiple projects, and provided guidance to start-ups on building strong visual identities.
Digital Specialist · Full-time · Dec 2021 – Mar 2023
Creative Group Head · Full-time · May 2019 – Jan 2020
I managed digital marketing strategies for brands like Safripol, MNI, KAP Industrial, Restonic, Feltex, and Unitrans, boosting brand visibility and engagement across various platforms. I developed content strategies for social media, email marketing, and websites while optimizing campaigns based on performance metrics to improve ROI. I collaborated with cross-functional teams to deliver integrated solutions, staying up-to-date with digital trends to implement innovative approaches that enhanced brand presence and user experience.
Creative Director · Full-time · Feb 2020 – Nov 2021
I led creative direction for top brands like L’Oréal, ghd, Nissan, Mattel, Garnier, FNB, and Twinsaver, developing campaigns that strengthened brand identity and market positioning. I managed the entire creative process, overseeing advertising, digital content, print materials, and packaging while guiding a team to deliver high-quality results on time and within budget. By collaborating with marketing teams and staying updated on industry trends, I drove innovative solutions that resonated with target audiences and kept the brands ahead of competitors.
Head of Design · Full-time · Feb 2016 – Apr 2019
I ensured a cohesive and impactful visual identity for brands like SA Mint and SEW Eurodrive across all platforms and materials while directing a multidisciplinary design team. I collaborated with senior management to align design initiatives with business goals and managed the entire design process, adhering to timelines, budgets, and quality standards. Additionally, I kept up with industry trends and emerging technologies to continuously improve design output and maintain a competitive edge.
International brand experience
