I’m absolutely chuffed about what I do, the passion is genuinely real. It’s what drives me to tackle ambitious projects, learn new skills, and occasionally lose track of time while trying to perfect something that nobody else would have noticed.
By qualification, I’m a Graphic Designer, which, according to some people, means I spend my days picking colours and moving logos a few pixels to the left. In reality, my work spans creative design, web development, digital marketing, and operational management. From building websites and creating brand identities to managing projects, processes, and creative teams, I enjoy bringing ideas to life and making sure they actually work in the real world.
I’m a lifelong learner, a wannabe teacher, and someone who genuinely enjoys figuring things out. Whether it’s mastering a new design trend, solving a website issue, streamlining a workflow, or helping a team deliver their best work, I thrive on the challenge. Hard work has become less of a requirement and more of a hobby, my coffee consumption would probably agree.
Work experience
Operations & Creative Manager · Full-time · Apr 2023 – Current
Digital Specialist · Full-time · Dec 2021 – Mar 2023
Creative Group Head · Full-time · May 2019 – Jan 2020
As Operations & Creative Manager, I oversee the day-to-day management and creative execution of digital marketing initiatives for leading brands including Safripol, MNI, KAP Industrial, Restonic, Feltex, and Unitrans. I coordinate multidisciplinary teams to deliver high-quality creative assets across social media, email marketing, websites, and digital campaigns, ensuring brand consistency and excellence across all touchpoints.
My role involves managing workflows, timelines, resources, and client expectations while maintaining efficient operational processes that support successful project delivery. I collaborate closely with designers, developers, content creators, and account teams to produce engaging digital experiences, monitor campaign performance, and implement improvements that enhance brand visibility, audience engagement, and overall user experience. I am passionate about fostering creativity, streamlining operations, and ensuring every project is delivered on time, on brand, and to the highest standard.
Creative Director · Full-time · Feb 2020 – Nov 2021
I led creative direction for top brands like L’Oréal, ghd, Nissan, Mattel, Garnier, FNB, and Twinsaver, developing campaigns that strengthened brand identity and market positioning. I managed the entire creative process, overseeing advertising, digital content, print materials, and packaging while guiding a team to deliver high-quality results on time and within budget. By collaborating with marketing teams and staying updated on industry trends, I drove innovative solutions that resonated with target audiences and kept the brands ahead of competitors.
Head of Design · Full-time · Feb 2016 – Apr 2019
I ensured a cohesive and impactful visual identity for brands like SA Mint and SEW Eurodrive across all platforms and materials while directing a multidisciplinary design team. I collaborated with senior management to align design initiatives with business goals and managed the entire design process, adhering to timelines, budgets, and quality standards. Additionally, I kept up with industry trends and emerging technologies to continuously improve design output and maintain a competitive edge.
International brand experience
